Fix “Mismatched value (page crawl) [availability]” in Google Merchant Center
Typical Merchant Center message: Mismatched value (page crawl) [availability]
Reviewed October 12, 2026 against Google’s published rules.
Google checks that the availability in your feed — in stock, out of stock, preorder or backorder — matches what your product page shows. A mismatch can get the product disapproved.
Common causes on Shopify
- A variant sold out, but the feed still says in_stock until its next refresh.
- “Continue selling when out of stock” keeps the page buyable while the feed reports out_of_stock, or the other way round.
- The feed item’s link opens a different variant whose stock status differs.
- The page’s structured data reports a different availability than the visible add-to-cart state.
- A preorder item is sent without an availability_date.
How to fix it
- Compare the availability Google found with the exact variant link from your feed.
- Decide one rule for oversold or continue-selling variants and apply it to both the store and the feed.
- Refresh the feed more often when stock moves quickly, and remove discontinued items from it.
- For preorder or backorder, send availability_date in ISO 8601 format.
Check your own catalog for these issues
FeedGuard compares the stock status on each live product page with your catalog, and can fill missing feed availability from the live page — only when you choose to.
Google’s requirement: support.google.com/merchants/answer/6324448. FeedGuard checks your data against published rules; Google makes the final approval decision.
Independent guidance. Google’s current documentation and decisions control. FeedGuard is not affiliated with, endorsed by or sponsored by Google or Shopify, and this guide is not an official Google Help Center page.