MERCHANT CENTER FIX GUIDES
Why Google rejects products —
and how to fix it.
Product-data issues can contribute to disapprovals. Each guide explains what Google’s message means, the usual Shopify causes and the steps to fix them.
Prices
- Mismatched value (page crawl) [price]Fix “Mismatched value (page crawl) [price]” in Google Merchant Center
Why Google says your product price does not match the landing page, the usual Shopify causes, and how to fix it.
- Missing product priceFix “Missing product price” in Google Merchant Center
What it means when Google says a product has no price, why it happens in Shopify catalogs, and how to add a valid price.
- Invalid product priceFix “Invalid product price” in Google Merchant Center
Why Google rejects a price of zero or below, the one exception it names, and how to correct prices in your product data.
- Invalid sale priceFix “Invalid sale price” in Google Merchant Center
When Google calls a sale price invalid, and how to set sale_price and the regular price so Merchant Center accepts them.
- Inaccurate price status due to inconsistency between feed and landing pageFix “Inaccurate price status” between your feed and landing page
What Google’s price consistency warning means, the causes it lists, and the steps to fix it and request a review.
- Mismatched regional pricesFix “Mismatched regional prices” in Google Merchant Center
Why Google reports that regional prices differ from your landing pages, and how to make every region’s price match your store.
Availability and condition
- Mismatched value (page crawl) [availability]Fix “Mismatched value (page crawl) [availability]” in Google Merchant Center
Why Google reports that your product’s stock status differs from the landing page, and how to bring feed and store back in line on Shopify.
- Invalid product availabilityFix “Invalid product availability” in Google Merchant Center
Which availability values Google accepts, why a value such as “pending” is rejected, and how to correct it.
- Condition mismatch detected: condition [condition]Fix “Condition mismatch detected” in Google Merchant Center
What Google means by a condition mismatch, the three accepted values, and how to make your product data consistent.
Identifiers and product details
- Missing value [gtin] · Limited performance due to missing identifiersFix missing GTIN warnings in Google Merchant Center (Shopify)
When Google needs a GTIN, what to do for custom or handmade products, and how to send barcodes correctly from Shopify.
- Missing value [brand]Fix “Missing value [brand]” in Google Merchant Center (Shopify)
Why Google asks for a brand, what to enter for your own or handmade products, and where the brand comes from in Shopify.
- Missing value [color] / [size] / [gender] / [age_group]Fix missing color, size, gender and age group for apparel in Merchant Center
The extra product details Google requires for clothing and shoes, and how to supply them from Shopify variants.
- Invalid value [gtin]Fix “Invalid value [gtin]” in Google Merchant Center
What counts as a valid GTIN, why Google rejects barcodes with the wrong length or check digit, and how to correct them from Shopify.
- Invalid MPN · Incorrect MPNFix “Invalid MPN” and “Incorrect MPN” in Google Merchant Center
When Google needs a manufacturer part number, what makes an MPN invalid or incorrect, and why leaving it blank can be the right answer.
- Duplicate identifierFix “Duplicate identifier” in Google Merchant Center
Why Google reports the same GTIN, MPN or brand on several products, and how to remove duplicates or give each product its own identifiers.
Titles, descriptions and links
- Title too long · Promotional text in titleFix product title problems in Google Merchant Center
Title length, promotional words, capital letters and what makes a product title work in Google Shopping.
- Missing product titleFix “Missing product title” in Google Merchant Center
What to do when Google says a product has no title, including how to give each variant its own title in Shopify.
- Invalid value [title]Fix “Invalid value [title]” in Google Merchant Center
What makes a title invalid in Google Merchant Center and how to write a clear, accurate product title.
- Missing product descriptionFix “Missing product description” in Google Merchant Center
What Google expects in a product description, the lengths it recommends, and how to fill in missing descriptions.
- Text too longFix “Text too long” in Google Merchant Center
The title and description length limits Google names, what gets cut off, and how to shorten text without losing the details that matter.
- Additional or promotional infoFix “Additional or promotional info” in Google Merchant Center
Why Google flags promotional text in product titles and descriptions, and how to keep only product facts in those fields.
- Invalid URLFix “Invalid URL” in Google Merchant Center
The three URL mistakes Google names — spaces and symbols, backslashes and relative links — and how to correct them in a product file.
- Mismatched domainsFix “Mismatched domains” in Google Merchant Center
Why Google says product links use a different domain from your registered website, and how to bring them in line.
Images
- Image too small · Promotional overlay on image · Generic image · Image unavailableFix product image disapprovals in Google Merchant Center
Google’s main image requirements — size, format, overlays and placeholders — and how to fix image disapprovals for Shopify products.
- Missing product imageFix “Missing product image” in Google Merchant Center
What to do when Google says a product has no image: blank image links, broken image URLs and Shopify images that did not sync.
- Invalid image linkFix “Invalid image link” in Google Merchant Center
Why Google cannot use an image link, the http:// or https:// requirement, and how to correct image URLs.
- Invalid image formatFix “Invalid image format” in Google Merchant Center
The image formats Google accepts, why an image may not be recognized, and why a re-saved image needs a new file name and URL.
- Image too smallFix “Image too small” in Google Merchant Center
Google’s minimum image sizes, the 500 × 500 pixel requirement announced for 2027, and how to replace small product images.
- Text on imageFix “Text on image” (promotional overlay) in Google Merchant Center
Which overlays Google does not allow on a main product image — calls to action, prices, watermarks, logos — and how to replace the image.
- Image too bigFix “Image too big” in Google Merchant Center
The maximum image size Google accepts, how long a re-crawl takes after you replace a large image, and how to resize product photos.
- Generic placeholder imageFix “Generic placeholder image” in Google Merchant Center
Why Google disapproves logos and “No image available” pictures as a product’s main image, and how to replace them.
- Low image quality [image_link]Fix “Low image quality [image_link]” in Google Merchant Center
What Google means by low image quality — blur, pixelation, low resolution — and the 500 × 500 pixel rule it announces for product images.
- Unable to show imageFix “Unable to show image” in Google Merchant Center
Why Merchant Center could not retrieve a product image: slow crawls, changed URLs, missing HTTP headers and robots.txt, with Google’s timings.
- Can’t access product imagesFix “Can’t access product images” in Google Merchant Center
What it means when robots.txt blocks Google’s image crawler, how to allow Googlebot-Image, and how fast the error clears.
Product pages and crawling
- Price or availability cannot be verified on the landing pageProduct structured data for Google Shopping: what your pages need
Why schema.org Product data on your product pages matters for Merchant Center, what it must contain, and how to check it on Shopify.
- Product page cannot be accessed · Landing page not workingFix “product page cannot be accessed” in Google Merchant Center
Why Google cannot open your product pages — errors, blocking, password pages — and how to find and fix the cause on Shopify.
- Unable to check product pagesFix “Unable to check product pages” in Google Merchant Center
Why Google cannot crawl the landing page in your product link, how robots.txt and HTTP errors cause it, and what to change.
- Mobile page not crawlable due to robots.txtFix “Mobile page not crawlable due to robots.txt” in Google Merchant Center
What it means when robots.txt blocks Google’s mobile crawler from a product page, and the entries Google suggests.
- Unable to do quality & policy checks on product pagesFix “Unable to do quality & policy checks on product pages” in Merchant Center
Why Google could not check a landing page or its image, the 30-day grace period it mentions after a robots.txt update, and how to fix it.
- Product page unavailable · Unavailable desktop landing pageFix “Product page unavailable” in Google Merchant Center
The crawl errors behind “Product page unavailable” — 404s, redirects, server errors, DNS — and how to test and fix your product links.
Duplicates and variants
- Missing value [item_group_id] · Variants not groupedFix variants that Google shows as separate products (item_group_id)
How item_group_id groups color and size variants, why Google needs it, and how it is set from Shopify.
- Duplicate productFix “Duplicate product” in Google Merchant Center
Why Google reports duplicate offers, which attributes can make each product unique, and how to fix it in your product data.
- Duplicate variantFix “Duplicate variant” in Google Merchant Center
What it means when products share an item_group_id without distinct size or color values, and how to give each variant its own values.
Shipping
- Missing shipping costsFix “Missing shipping costs” in Google Merchant Center
Why products without a shipping cost do not show, and how to set shipping for the whole account or for single products.
- Inaccurate shipping costsFix “Inaccurate shipping costs” in Google Merchant Center
What Google means when your Merchant Center shipping rates are lower than your checkout, and how to match them.
Store and account
- Online store URL not verifiedFix “Online store URL not verified” in Google Merchant Center
The reasons a website cannot be verified or claimed in Merchant Center, including a Shopify account that claimed a higher-level domain.
- Missing contact information on your online storeFix “Missing contact information on your online store” in Merchant Center
What Google checks for business contact details, how a mismatch with Merchant Center triggers a misrepresentation issue, and how to fix it.
- Missing return and refund policy on your online storeFix “Missing return and refund policy” in Google Merchant Center
What Google expects from a return and refund policy on your site, and how to make it visible, complete and consistent.
- Check if your online store is fully functionalFix “Check if your online store is fully functional” in Google Merchant Center
What Google looks for when it says your store is not fully functional: business information, placeholder text and broken links.
- No products on websiteFix “No products on website” in Google Merchant Center
Why Google suspended an account over a parked or empty domain, and the steps to point your domain at real product pages and ask for a review.
- MisrepresentationMisrepresentation in Google Merchant Center: what it means and how to prepare a review
What Google’s Misrepresentation policy covers, the warning periods it states, and what to check on your store before you request a review.
Independent guidance. Google’s current documentation and decisions control. These guides are not official Google Help Center pages.
Want to see these issues in your own catalog? Check a product page or run a free catalog check.